Shattering AV Myths: What Collaboration And Display Really Need

Modern workplaces, classrooms, and public spaces are placing more pressure than ever on audio-visual systems. From high brightness projectors for auditoriums to interactive displays in meeting rooms, technology is expected to deliver clarity, scale, and reliability without interruptions. Yet the way people invest in AV is still shaped by long-standing myths. Brightness is assumed to be everything, signage is seen as static, and wireless tools are often dismissed as unreliable.

The reality is very different. Market data and real-world experiences show how quickly AV technology has progressed in recent years.

Across auditoriums, classrooms, and meeting rooms, the shift is clear:

Organisations want solutions that combine clarity, reliability, and adaptability.

Wondering how that can be achieved? 

Well, the Vivitek AV Solutions portfolio is already showing the way. Their range illustrates how each of the common myths still shaping decisions can be challenged with real examples that work in practice.

Myth 1: “Brighter projectors solve every problem.”

Reality: Brightness is important, but it is not the whole story. Large halls, museums, and auditoriums also demand accurate colour reproduction, long-life laser engines, and correction features to cope with demanding conditions.

Example: Vivitek Large Venue Projectors such as the DU9800Z with 18,000 lumens demonstrate how sealed optical engines and network monitoring reduce downtime. Also, the DU5671 at 6,200 lumens shows how installation flexibility and keystone correction play as much of a role as brightness itself. The DU775Z UST takes this further, projecting a 150-inch image from only 17 cm with 5,000 lumens and 92% Rec.709 coverage, a solution created for limited spaces.

With projectors for museums and exhibitions forecast to grow steadily as cultural spending increases, it is clear that colour quality and resilience now rank higher than lumen counts alone. This is why 4K laser projectors for large venues and scalable large venue projection systems are gaining demand worldwide.

Myth 2: “Digital signage is just looping slides.”

Reality: Audiences expect signage to be interactive, dynamic, and live.

Example: The NovoDS platform enables HTML5 content, scheduling, and responsive layouts, turning signage into a medium that adapts to context. The Digital Signage Player DS310 strengthens this further with real-time multi-zone output, AES 256 encryption, GPIO control, and 32GB internal storage, features widely used in retail, education, and corporate environments.

With the digital signage market projected to grow at double-digit CAGR to reach nearly $30 billion, platforms such as NovoDS and hardware like the DS310 show why signage is now central to communication rather than an afterthought.

Myth 3: “Collaboration tools are only for big enterprises.”

Reality: Smaller teams need them just as much, and adoption is expanding at more than 18% CAGR.

Example: The NovoTouch Series offers 4K UHD clarity, annotation, and a wireless presentation solution that transforms classrooms and huddle spaces into collaborative hubs. The NovoTouch Windows BK652IW5 extends this capability by providing a Windows environment that integrates seamlessly with existing Microsoft tools. With built-in Android OS and NovoDS support, NovoTouch displays are suited to schools and mid-sized businesses that cannot always rely on extensive IT support.

In practice, collaboration has moved out of the enterprise boardroom and into everyday spaces where flexibility matters most.

Myth 4: “Wired presentation is always more reliable.”

Reality: Wireless systems have matured into secure, dependable solutions for hybrid meetings.

Example: The NovoDisplay DK series integrates a 4K UHD panel with wireless presentation and an embedded signage player, replacing cables with seamless connectivity. Compatibility across Windows, macOS, iOS, and Android makes participation immediate, while centralised monitoring enables IT teams to manage displays without entering each room.

Studies confirm that poor connectivity wastes 10 to 15 minutes per meeting, adding up to 31 hours per employee each month, making reliable wireless presentation solutions a practical necessity rather than an optional feature.

Myth 5: “Projectors are outdated compared to flat panels.”

Reality: Projectors and panels serve different needs, and projection remains essential for venues where scale is critical.

Example: Vivitek laser projectors, including the DK10000Z with 10,000 lumens in 4K UHD and the DU5053Z with a 20,000-hour laser lifespan, illustrate why projectors remain at the core of auditoriums, museums, and exhibitions. With edge-blending, lens memory, and consistent high brightness, they deliver experiencesthat flat panels cannot match. Far from being rivals, projectors and displays complement each other within the same AV ecosystem.

See The Reality In Action

The myths above continue to shape poor investment choices, but the reality is clear.

Collaboration and display technology are advancing faster than many realise. Whether through high brightness projectors for auditoriums, dynamic signage players, interactive NovoTouch flat panels, or large venue projection systems, solutions exist today that prove these misconceptions wrong.

Those interested in seeing these solutions live can do so at the Gitex Exhibition Dubai 2025.📍 Dubai World Trade Centre📅 13–17 October📌 Stand H4A-B15 | Dutco Tennant with the Vivitek team

If you want to explore how myths translate into real-world solutions, step into the Gitex Exhibition, compare technologies in action, and see how Vivitek AV Solutions can already be a part of your organisation.